Recall depth is best described as which of the following?

• A. The speed of recall communications
• B. The level in the supply chain where a recall is extended (wholesale, retail, consumer)
• C. The geographic scope of the recall
• D. The type of product recalled

Answer: (B)

Recall depth measures how far the recall reaches through the supply chain, i.e., which levels receive the recall notice and are asked to take action. It describes the vertical reach from the manufacturer to wholesalers, distributors, retailers, and ultimately consumers. This matters because deeper recalls require broader communication, more extensive traceability, and coordination across multiple levels to remove affected products from the market. For example, a recall that only involves a single warehouse or a specific batch at that facility has a shallow depth, whereas a recall that spans wholesalers, retailers, and consumer notifications has a deeper depth. The other aspects—speed of recall communications, geographic scope, and the type of product recalled—address different dimensions of a recall, not how far it extends through the supply chain.